3. Privacy Policy

5.1 Purpose & Scope of This Policy

This Cookie & Tracking Technologies Policy (“Policy”) explains how My Copilot Partner, a Private Business, and its parent owner (“the Company,” “we,” “our,” “us”) uses cookies and similar technologies across all websites, dashboards, subdomains, mobile views, landing pages, funnels, automations, AI interfaces, and digital environments that are owned, operated, controlled, or licensed for use by the Company (“Services”).

This Policy:

• applies to all visitors, Users, and recipients, whether or not an account is created;

• applies upon viewing, loading, or interacting with any part of the Services;

• forms part of the binding private contractual relationship under the Unified Legal Notice & Agreement;

• governs all tracking, analytics, attribution, diagnostic, security, and optimization technologies used in connection with the Services.

Continued access or use of the Services constitutes acceptance of this Policy.

5.2 What Cookies and Tracking Technologies Are Used

The Services may use cookies, scripts, pixels, tags, SDKs, identifiers, and similar technologies (“Cookies”) that are set either directly by the Company or by licensed platform providers and technical service partners necessary for operation of the Services.

Cookies may be session-based or persistent, and may be stored on the User’s device or processed server-side.

5.3 Categories of Cookies and Technologies

5.3.1 Strictly Necessary & Essential Cookies

These Cookies are required for core operation of the Services, including:

• page rendering and navigation;

• authentication and session management;

• account security and access control;

• fraud prevention and abuse detection;

• platform stability and continuity.

These Cookies cannot be disabled without materially impairing functionality.

5.3.2 Functional & Preference Cookies

Used to:

• remember user preferences and settings;

• preserve form progress and configuration choices;

• maintain language or regional selections;

• improve usability and consistency of experience.

5.3.3 Performance, Analytics & Diagnostic Technologies

Used to understand how the Services are used and to improve performance, including:

• usage analytics and aggregated statistics;

• page interaction and navigation patterns;

• error monitoring and diagnostics;

• feature adoption measurement;

• A/B testing and optimization.

These may be implemented using analytics tools and server-side event tracking made available through the licensed platform infrastructure (including LeadConnector-supported analytics components).

5.3.4 Attribution, Marketing & Conversion Tracking

Used to measure and attribute traffic, conversions, and engagement, including:

• UTM parameter tracking;

• referral and campaign attribution;

• conversion measurement;

• funnel performance analysis;

• internal reporting related to platform licensing and usage.

These technologies are used only to evaluate performance and attribution, not to sell or disclose personal data.

5.3.5 Security, Fraud Prevention & Integrity Technologies

The Company and its licensed platform providers may employ technical measures to:

• detect abnormal activity;

• prevent unauthorized access;

• protect accounts and data;

• ensure compliance with acceptable-use requirements.

These measures may include server-side identifiers, tokenization, and behavioral signals used solely for security and operational integrity.

5.4 Third-Party & Licensed Platform Technologies

The Services are delivered through a licensed white-label platform environment. As a result:

• certain Cookies and tracking technologies are deployed by upstream platform providers and infrastructure partners;

• the Company does not independently control the internal operation of those technologies;

• data collected through such technologies is processed in accordance with applicable agreements and this Policy.

Examples of supporting technologies may include analytics frameworks, hosting infrastructure, messaging routers, and payment-processing environments required to deliver the Services.

The Company does not sell Cookie data and does not authorize its use for unrelated third-party marketing.

5.5 Legal Basis for Use of Cookies

Where required by applicable law (including GDPR, ePrivacy, CCPA/CPRA), the Company relies on one or more of the following lawful bases:

• Contractual necessity — to deliver Services requested by the User;

• Legitimate interest — to operate, secure, and improve the Services;

• Consent — where consent mechanisms are presented and accepted;

• Legal obligation — including security, audit, or compliance requirements.

Different technologies may rely on different lawful bases depending on purpose and jurisdiction.

5.6 Consent & Cookie Controls

Where consent is required, Users may be presented with a cookie banner or similar control mechanism.

Users acknowledge that:

• consent may be expressed through affirmative action where required;

• strictly necessary Cookies may be deployed regardless of consent;

• disabling certain Cookies may materially impair functionality.

The Company does not guarantee that all features will operate correctly if Cookies are restricted or disabled.

5.7 User Responsibility for Managing Preferences

Users are solely responsible for:

• configuring browser or device settings;

• managing Cookie preferences;

• using available opt-out tools where applicable;

• understanding the impact of restricting Cookies.

The Company is not responsible for service disruption, loss of functionality, or degraded performance resulting from user-managed Cookie restrictions.

5.8 No Use of Cookies for Sale of Personal Data

The Company does not use Cookies to sell personal data.

Mobile numbers, messaging consent data, and opt-in records are never sold or disclosed through Cookies or tracking technologies.

5.9 No Liability for Cookie-Related Issues

To the fullest extent permitted by law, the Company shall not be liable for:

• misunderstandings about Cookie functionality;

• browser or device limitations;

• third-party technology behavior;

• loss of data due to user-side deletion or blocking;

• attribution inaccuracies caused by Cookie restrictions.

Users waive claims arising solely from the operation or limitation of Cookies as described herein.

5.10 Updates, Acceptance & Survival

The Company may update this Policy from time to time to reflect operational, legal, or technical changes.

By continuing to access or use the Services, Users:

• acknowledge this Policy;

• consent to the use of Cookies as described;

• agree that this Policy forms part of the binding private Agreement.

This Policy survives account termination, suspension, or cessation of use.